Heritage is about the places and stories that make Australia special. It includes our amazing natural places, our rich Indigenous heritage and the diverse historic sites that together reflect our development as a nation.
Our heritage contributes to our sense of place and to our community and personal wellbeing, it informs us about where we have come from and who we are, and is fundamental to our national identity.
About Australian Heritage Week
Australian Heritage Week is an annual national celebration of Australia’s unique heritage. In 2014 Australian Heritage Week will be held from Saturday 12 April until Sunday 20 April.
This covers two weekends and includes World Heritage Day (officially, the International Day for Monuments and Sites, endorsed by UNESCO in 1983), which is held each year on 18 April. This special day offers an opportunity to raise public awareness about the diversity of the world’s heritage, its vulnerability, and protection and conservation efforts.
Australian Heritage Week is an opportunity for all Australians to join together to celebrate our shared and special heritage.
All communities are encouraged to get involved with planning and hosting a range of exciting activities during Australian Heritage Week that show-case your unique local heritage to the rest of the country. Let’s join together to share our heritage stories and celebrate Australia’s amazing and unique heritage!
Some Statistics from Australian Heritage Week 2013
Australian Heritage Week 2013 was held from Saturday 13 April to Sunday 21 April.
In 2013, 324 heritage events were registered on this website representing events across all states and territories including some events being held as part of the state National Trusts annual heritage festivals.
Walking tours and open days were the most popular events registered followed by workshops and exhibitions. Community groups comprised the largest segment of registrants, followed by state governments.
The majority of events were organised and run by volunteers. The survey responses indicated that word of mouth was the strongest form of promoting events, followed by newsletters.
It is not too early to think about hosting an event during Australian Heritage Week 2014, and events may be registered at any time.
Events that occur between 15 March and 18 May 2014 can be registered for Australian Heritage Week 2014. We encourage you to register your heritage events that occur outside this period as Upcoming Events and Announcements on Australia’s Community Heritage website www.communityheritage.net.au
What sort of event can I register?
Activities could include open days, exhibitions of significant heritage objects in galleries, museums or library collections, public lectures and seminars, walking tours of local nature parks or screening of old films.
Celebrations could also recognise the efforts of individuals and communities all around the country in protecting and conserving our important heritage places.
Promoting your event
If you are looking for ways to attract more visitors to your event the following ideas could be useful.
Upload your event details to this website
Registering your event on this website will make it easier for the public to find out about your event and any other events they may wish to take part in. You can also provide people with details of the Australian Heritage Week website so they may look for events of interest to them.
Australian Heritage Week logo
The logo can be downloaded once you have registered your event on this website. Using the logo will help promote your event as part of a national heritage celebration.
Promote your event within your community
One of the best ways to promote events is through word of mouth, so it may be useful to advertise the event within your networks. You could do this by displaying posters in shop fronts and on bulletin boards, letting people know via email and providing a link to the event on the Australian Heritage Week website from your website.
Publish your event in event calendars and ‘what’s on’ websites
Many local councils, community organisations, radio stations and newspapers host diaries that you could use to advertise your event. Some examples of online event calendars where you can register your event for free include:
- my region event calendar
- ABC’s big diary – events in Australia
- The National Calendar – events in Australia
- Around You – events in Australia
Let local radio stations and newspapers know that your event is happening
You may want to encourage local media to attend your event or provide them with the details via a media release to promote your event.
Register your event as an announcement on the Australia’s Community Heritage website
All heritage organisations and individuals are encouraged to participate in the Community Heritage website. This is an excellent opportunity for you to promote your event to the wider community and share your stories about Australia’s heritage.
Australia’s Community Heritage website (www.communityheritage.net.au) launched in 2013 and is a community based website that allows the individuals and community groups with a passion for heritage to put up stories about event, places and people that represent their history and heritage.
The website also has an Upcoming Events and an Announcements page which can be utilised to promote events and festivals. This is another way to get the details of your event during Australian Heritage Week out to an additional audience. It is also a great way to promote any other events you may have outside of heritage week.
Example media release
An example of a media release that you could use to help promote your event is available for download.
In 1983, UNESCO endorsed 18 April each year as The International Day for Monuments and Sites. This special day offers an opportunity to raise public awareness concerning the diversity of the world’s heritage and the efforts that are required to protect and conserve it, as well as to draw attention to its vulnerability.
For further information on the Day and the calendar of activities around the world consult the ICOMOS calendar of events or for specific activities in Australia, check australia.icomos.org/about-us/international-day-for-monuments-sites/